In 1992, Joe Jacobi teamed with Scott Strausbaugh to win America’s first-ever Olympic Gold Medal in Whitewater Canoe Slalom.
Twelve years later, Joe returned to the 2004 Olympic Games in Athens as an athlete, finishing a career which included paddling rivers in more than twenty countries and thousands of competitive experiences that shaped his “Gold Medal Life.”

Racing for speed down-river while negotiating boulder-strewn whitewater rapids in carbon canoes against the world’s top athletes taught Joe incredible lessons for real-life issues such as taking risk, building trust, and appreciating a journey.
Joe made everyday life choices by the code and principles of the Olympic movement and a simple life equation emerged:
Life Lessons from the River + Olympic Values = Gold Medal Living
In this next phase of “Gold Medal Living,” Joe Jacobi’s philosophy and ideals about winning and succeeding in sport are the blueprint for enjoying and sharing a host of exciting activities, interests, and pursuits - with meaning and purpose while keeping it fun.